Disney's HEX Design System

CHALLENGE  Disney has 140 digital products and online services currently which did not have a consistent Disney Style with coherent product design, interaction style and branding which users could recognize them as a "Disney Brand" product.

IDEA  The goal was to create a Design System to integrate a set of style guidelines with atomic design library (set of icons, colors, fonts, etc) plus component library with consistent interaction styles and UI patterns and up-to-date trendy look on Disney's internal and consumer facing digital apps and services, so they are recognized for their impressive and coherent user experience, strong usability and "by Disney" brand.

RESULT  HEX Design System, a collection of atomic and component design rules for coherent UI patterns and Interaction styles designed for designers, and developed for UI developers with their mark up. It cut down the production time at least 60 % with increased productivity by designers fleshing out features and apps in iterative design process for approval, testing and integration of findings and fixes, and by UI Developers to integrate all signed off features very fast - in about 1/3 of development time before.

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ROLE   Senior UX & UI Designer | Ideation, UX Strategy, Wireframing, UI Pattern Design & Prototyping

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TOOLS   Sketch, Axure, Invision & Adobe Creative Suite